This is ektas new interview in the gm magazine.it is a short one column interview. (thnx 2 nimmo forum😳)
by parineeta chaterjee
Your serial kyunkii post leap has got immense heavy trps.any forthcoming serial in the pipeline?
there are four new serials coming up.3 on star plus and 1 on star one.while karbon kopy on star one is still in the development processes,kasturi,garima and kis rishtey se are almost ready,except for the final casting that needs to be done.
what are the main themes of these shows.do u think they will be able to meet up the viewers expectations?
definetily, all these shows are very different from existing balaji shows.kasturi is a fresh love story set in a small town,while kis rishtey se highlights the relationship and rivalry of two sisters who get married in the same house.garima has a very different theme as it deals with the struggle of a young women against the evils of society.
many of your serials have been complete disasters and are being axed?
well they are the result of weak time slots and constant competition by the rival channels.kesar will go off air in july followed by k street in august.even kaisa yeh pyaar hai and Kandy floss will follow.nimmo will enjoy a decent run till october after which it will go off only to be back next june with a brand new concept.
nimmo was a very expensive show with a gem of a star cast.what went wrong?
actually in the beginning it was getting a decent trps of 2 but due to constant competition with the other channels the trps have constantly dropped.this month it has got a shocking trp of 0.95 .even kunal and nimmos sweet love story has not worked.but still im happy.my four prime time shows are working really well.kyunki,kahaani,kasautii and kahiin to hoga are still ruling the charts.
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