Baa Bahoo ... 'promoted'
J D Majethia is on cloud nine and why not. His serial Baa Bahoo Aur Baby has been "promoted" to 9.30 pm from 10.00 pm. "Now more people can watch it," he grins. He reasons that when schools are on, the 10 pm slot specially on Sundays becomes a tad tiresome for viewers. According to him, it was the serial's phenomenal success on the weekend slot that prompted this shift. Baa ... which averages between 6 and 7 TRPs "is very good for a weekend programme competing against films" says Majethia.
Incidentally, it was the launch of STAR Plus' new half-an-hour historical Prithviraj Chauhan at 9 pm that prompted the rescheduling of the serials on the weekend. With the new slot, Majethia is planning to introduce more characters and tracks. Meanwhile, the producer alongwith writer-director Aatish Kapadia is busy shooting for a new social thriller based on a novel Reshamdunk co-written by Aatish. Though the basic story is sourced from the novel, Aatish is diverting and developing different tracks. Sumeet Raghavan, Apara Mehta, Raahil Azim, Mauli Ganguly and Kiran Karmarkar form the cast of the new serial to be aired on the STAR Network. "Whether it will be on STAR One or STAR Plus is yet to be decided," informs Majethia.
