Social media hype doesn't always convert into BARC TRP's. Say for example I am an online viewer but I dont watch it on TV. If you check how BARC calculates TRP its old age system. They have around 58K meters all over country and will be like this is what TRP is for entire week. It doesn't even cover 10% of population. Probably makers would have missed opportunity to give promos about Karan's entry (which could or which could not have affected TRP's) but Social media is rejoicing Karan's entry...I would say TRP should be calculated including online viewers coz ppl have evolved...specially in urban centers ppl dont have cable TV, they have subscriptions to apps and watch online. So BARC which publishes TRP every thursday doesn't really mirror the audience viewership .
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