JUHI IN SABTV CHANDA KANOON discussion thread - Page 19

CK review shows the creative team really need to pull up and use the potential of all artists Ju-Asif-Tiku to the maximum extent

hi

another ck review

http://www.cinesangeet.com/html2/chanda-kanoon.htm

TV Serial

Comedy Drama 'Ye Chanda Kanoon Hai'

Court-room drama "Ye Chanda Kanoon Hai" aired on SAB TV every Wednesday at 10 pm has created its own presence amogst the audience from very first episode.

Produced by Rajiv Singh and Rajaram Patidar under the banner of Ideas Picture Company this serial is directed by well-known director Rajan Vaghdhare and written by Manoj Santoshi.

Comedy arguments are between Juhi Parmar and Asif Shaikh as lawyer and Tiku Talsania as Judge. The judge is trying to impress Chanda Rani (Juhi Parmar) and deals differently with others.

Juhi Parmar has also acted in "Shaheen" and "Kumkum". She says "Ye Chanda Kanoon Hai" is different from other serials. In this serial Asif Shaikh and Juhi Parmar are divorcee couple, and lawyers by profession. There is a good comic chemistry between Juhi Parmar, Asif Shaikh and Tiku Talsania. Rajkumar Kanaujiya, Farzil, Rishina Kandhari, Nilesh Malviya and Shikha Chitambare are also having good tunings. Director Rajan Waghdhare says clearly that all artists are performing very good and there are many punches of comedy. Producer Rajiv Singh says this serial is his dream and he is very happy with the success of this serial.

So start watching, if not already, this serial on SAB TV every Wednesday at 10 PM.

norzar

thanks alot 4 all the article regarding CK

hi

aimen all serials/show get mixed reviews, bec its a indivdual's point of view, even movies get mixed reviews

and most of the time trps dont match trps

you can get a not so good review for a show and still get a hit show

i am happy we are getting to see ju do a different role and work with others

and the party of ck shoes that show got well response

norzar

Thanks for the article......yup i too agree that the show cant get same reviews from all side.....the reviews are mixed amy be sometimes good or sometimes bad.......but very happy to see juhi doing different roles.........

hi

more pics form ck bash, i dont think these have been posted before







norzar

Thanks norzar for the pics......

SAB TV ups the humour quotient with its new brand campaign

Sangeeta Tanwar | afaqs! | New Delhi, September 02, 2009
The family comedy channel, SAB TV is busy raising laughs with the launch of the second phase of its brand campaign, Asli Maza SAB Ke Saath Aata Hai.

The new campaign comes in the wake of the recently launched radio property, SAB Ke Damaad on Fever FM and Radio Mirchi. The property is aimed at spreading the word about SAB's newly launched shows

Sharing details about the new brand campaign, Anooj Kapoor, business head, SAB TV, says, "It was in September last year that we positioned ourselves as a comedy channel. The accompanying brand campaign centred on the communication, 'Asli Maza SAB Ke Saath Aata Hai'. Now, we are taking the same communication to the next level with the second phase of the campaign."

Kapoor points out that the new campaign reinforces the core brand message of SAB TV offering 'asli maza' in a new way. The TVC, with a mix of emotion and humour, takes viewers through a day in the life of an Indian family.

The film for the brand campaign has been produced in-house. However, the script for the TVC has been done by Pickle Advertising.

The new communication is based on the consumer insight that all of us look forward to spending more time with our loved ones, but due to our busy schedules, we fail to do so. It underlines the fact that the best family moments only come with SAB TV, since the channel's shows are enthusiastically watched by the entire family.

Kapoor informs that a year back, SAB was at the bottom of the GEC (general entertainment channel) pile. In the last 12 months or so, the channel has grown by 200 per cent, beating the likes of 9X, Sahara One and STAR One on its way up. All this has been possible due to the channel's differentiated promise and content.

As per TAM data for Week 33 and Week 34, SAB TV recorded GRPs of 66 and 69, respectively, in comparison to 27 GRPs that it garnered about a year back.

The channel is eyeing presence across movie, news, regional and kids genres to deliver the communication amongst the family audience. To spread the word about the campaign, it has come on-board as the associate sponsor for the property, Straight Drive, during the upcoming one-day series between India, Sri Lanka and New Zealand.

Leading women's magazines, such as Femina, Grihshobha and Grihlakshmi are also being used to add more females to the growing SAB TV audience. SAB TV will also leverage its network strength to reach out to its audience.

Getting more SABconscious

afaqs! news bureau | afaqs! | Mumbai, August 19, 2009
SAB is back with the next phase of its brand campaign, 'Asli Mazaa SAB ka Saath Aata Hai'. To reinforce its positioning, the family comedy entertainment channel has launched a brand campaign, similar to the one last time, along with a radio property.

Last year, SAB followed the campaign with new launches, Bhootwala Serial and Gunwaale Dulhaniya Le Jaayenge. Anooj Kapoor, business head, SAB claims that the channel grew by 200 per cent during the year.

Last year, SAB's TV commercial of "Asli Mazaa SAB ka Saath Aata Hai" spread the message of family viewing. The campaign was extended to radio with rhyming words such as 'rab', 'tub', 'pub' and 'jab'.

This time, it has moved beyond just radio ads and created a radio property, 'SAB Ke Damaad' (click here to hear it) with Radio Mirchi and Fever. It is an anecdotal series on a character with a funny take on family situations. These will be aired as capsules throughout the day on the FM stations.

"The campaign is based on a simple consumer insight and all aspects of brand name, brand promise, product promise and the channel strategy are woven into it. In the new version of the campaign, we will reinforce the message with a mix of humour and emotion. Even the brand communication will spread a smile. That's our promise," Kapoor says.

The campaign will also include TV, film, radio spots and some animated films. The channel has also tied up with multiplexes and shopping malls, whereby SAB has implemented menu branding and has placed cut outs across PVR and Big Cinemas' outlets. At Big Bazaar outlets, standees have been placed and trial rooms branded with the brand message.

"We want to occupy a unique place with our differentiated programming and fulfill the promise of offering good quality family entertainment," Kapoor states

Thanks aimen for the articles......