Why is this shipping AbhiGya marriage beyond lives??

Elders of this soap want to ship AbhiGya while Abhi is fighting gun shot on the top of ML!!

BB has died in her support for AbhiGya union cause.

Pragya's own life has been in danger.

So now the good guys including Pragya and Purab perhaps come back to the same hate game circle between Pragya and Taaliyah!! Is AbhiGya marriage shipping so important? Is it beyond lives? What is this show wants to convey? Don't give up your 'foolish' kumkum fight even if sister died for it.. or even if kumkum itself can die?