Week 1 Collection chart & Sony GRP

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Shruti

@shruti

Alumni

+ 9

Posted: 18 years ago

Launch barometer reports the performance of new launches over their first six episodes. Cumulative reach for a given episode indicates the percentage of people who have seen the program at least once till that episode.

Target Group: 4 years+ , Individuals, C&S homes

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Kulvaddhu (Sony)	25 Dec.'06	Mon-Thu	R%	1.2	0.9	0.8	0.9
Cum reach %	2.6	4.3	5.5	7.2
Ghost Banaa Dost (Star One)	19 Dec.'06	Tue	R%	0.2	0.2
Cum reach %	0.9	1.7
Dharmputra (DD1 National)	30 Nov.'06	Thu	R%	0.2	0.2	0.2	0.3	0.4
Cum reach %	0.6	0.9	1.3	2.1	2.8
Aek Chabhi Hai Padoss Mein (Star Plus)	25 Nov.'06	Sat	R%	2.1	2.3	1.7	1.5	1.6
Cum reach %	5.4	9.9	13.2	14.9	18.0
Golu Ke Goggles (Star Plus)	24 Nov.'06	Fri	R%	1.1	1.2	1.4	1.0	1.4
Cum reach %	3.3	6.4	9.5	11.9	13.6
Fame X (SAB)	24 Nov.'06	Fri	R%	0.3	0.4	0.3	0.3	0.2
Cum reach %	1.1	2.1	3.0	3.9	4.8

Target Group: C&S Homes, College Student, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Kulvaddhu (Sony)	25 Dec.'06	Mon-Thu	R%	0.9	2.4	0.7	1.2
Cum reach %	1.8	5.2	6.2	8.6
Ghost Banaa Dost (Star One)	19 Dec.'06	Tue	R%	0.2	0.4
Cum reach %	1.5	3.5
Dharmputra (DD1 National)	30 Nov.'06	Thu	R%	0.0	0.1	0.2	0.1	0.0
Cum reach %	0.1	0.5	1.4	1.9	2.8
Aek Chabhi Hai Padoss Mein (Star Plus)	25 Nov.'06	Sat	R%	2.1	2.4	1.5	0.8	1.6
Cum reach %	5.1	10.2	12.8	14.6	17.8
Golu Ke Goggles (Star Plus)	24 Nov.'06	Fri	R%	0.5	0.5	0.7	0.4	0.5
Cum reach %	2.1	4.7	6.8	7.7	9.2
Fame X (SAB)	24 Nov.'06	Fri	R%	0.6	0.5	0.4	0.3	0.3
Cum reach %	2.4	2.8	3.3	4.5	5.6

Target Group: C&S Homes, CWE, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Kulvaddhu (Sony)	25 Dec.'06	Mon-Thu	R%	0.9	1.1	0.8	0.7
Cum reach %	2.2	4.8	6.1	7.4
Ghost Banaa Dost (Star One)	19 Dec.'06	Tue	R%	0.3	0.2
Cum reach %	1.0	1.8
Dharmputra (DD1 National)	30 Nov.'06	Thu	R%	0.3	0.2	0.4	0.3	0.4
Cum reach %	1.1	1.4	1.7	2.4	3.2
Aek Chabhi Hai Padoss Mein (Star Plus)	25 Nov.'06	Sat	R%	2.5	2.4	1.8	2.2	1.9
Cum reach %	6.4	10.5	14.3	17.0	20.4
Golu Ke Goggles (Star Plus)	24 Nov.'06	Fri	R%	1.0	1.2	1.5	1.1	0.9
Cum reach %	3.0	6.4	9.8	12.0	13.5
Fame X (SAB)	24 Nov.'06	Fri	R%	0.4	0.4	0.5	0.5	0.2
Cum reach %	1.4	2.8	4.1	5.5	6.4

Target Group: C&S Homes, HW, SEC ABC with Children in HH

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Kulvaddhu (Sony)	25 Dec.'06	Mon-Thu	R%	1.1	1.3	1.2	1.1
Cum reach %	2.8	5.2	7.1	8.9
Ghost Banaa Dost (Star One)	19 Dec.'06	Tue	R%	0.5	0.5
Cum reach %	1.6	2.8
Dharmputra (DD1 National)	30 Nov.'06	Thu	R%	0.5	0.2	0.5	0.7	0.4
Cum reach %	0.7	0.8	1.7	2.4	3.0
Aek Chabhi Hai Padoss Mein (Star Plus)	25 Nov.'06	Sat	R%	3.4	2.1	2.4	2.3	2.6
Cum reach %	7.3	10.7	15.0	16.8	20.4
Golu Ke Goggles (Star Plus)	24 Nov.'06	Fri	R%	1.9	1.3	1.5	1.0	2.4
Cum reach %	4.9	8.4	11.0	13.4	15.8
Fame X (SAB)	24 Nov.'06	Fri	R%	0.4	0.5	0.8	0.3	0.3
Cum reach %	1.3	2.3	3.8	5.5	6.4

Target Group: C&S Homes, HW, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Kulvaddhu (Sony)	25 Dec.'06	Mon-Thu	R%	1.6	1.5	1.2	1.1
Cum reach %	3.4	6.0	7.8	9.2
Ghost Banaa Dost (Star One)	19 Dec.'06	Tue	R%	0.4	0.4
Cum reach %	1.3	2.4
Dharmputra (DD1 National)	30 Nov.'06	Thu	R%	0.4	0.3	0.4	0.5	0.2
Cum reach %	0.8	1.1	1.6	2.4	2.9
Aek Chabhi Hai Padoss Mein (Star Plus)	25 Nov.'06	Sat	R%	3.2	2.5	2.1	2.1	2.2
Cum reach %	7.4	11.9	15.9	18.3	21.8
Golu Ke Goggles (Star Plus)	24 Nov.'06	Fri	R%	1.4	1.3	1.0	1.0	1.7
Cum reach %	4.5	8.2	10.4	12.8	14.8
Fame X (SAB)	24 Nov.'06	Fri	R%	0.5	0.5	0.7	0.3	0.2
Cum reach %	1.9	2.9	4.4	5.6	6.4

The archives of 'Yesterday' can be accessed by the subscribers of aMap services at http://172.20.46.50/yesterday/ using their VPN account.

Channel GRPs (Full Day - By 30 Minutes Slices)

Channel	GRP

Star Plus	47.4
Zee TV	25.8
Star Sports	17.6
SetMax	13.9
Sony	11.7
Zee Cinema	10.3
Star Gold	8.9
Sahara One	8.6
DD1 National	5.5
Zee Marathi	5.4
Aaj Tak	5.0
Star One	4.7
Cartoon Network	4.6
ETV Bangla	4.5
SAB	4.5

http://www.audiencemap.com/yesterday.htm

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Week 1 Collection chart & Sony GRP

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