The producer of hit shows such as Yeh Rishta Kya Kehlata Hai andKuch Toh Log Kahenge reveals the secret behind their success
Yeh Rishta Kya Kehlata Hai completed three years last week and Rajan Shahi, the man behind the success of the show, tells us that the formula is very simple: there is no formula. Rajan and his production house, Director's Kut, conceive shows that are different from those on air – simple enough, you think? There's a lot that goes into making a show and there's hardly anyone who knows that better than Rajan. Having been a director for over 12 years, he entered production when he felt he needed more creative challenges. After directing the iconic Jassi Jaisi Koi Nahin and producing shows likeChaand Chupa Badal Mein, Sapna Baabul Ka Bidaai, Yeh Rishta…, Havan and Kuch Toh Log Kahengeunder his own banner, you would think Rajan would be happy to rest on his laurels. But no, what he is doing nowadays is helping to conceive another family drama. Between meetings, Rajan spoke about false gimmicks that raise TRPs and the changes he's seen in the television industry.
What do you look at when you decide to produce a show?
Definitely the concept. There's no guarantee to success. A concept will or will not work. You should go by the creative aspect, and by what appeals to you. If it doesn't excite you, it won't touch the viewers.
Yeh Rishta Kya Kehlata Hai has completed three years. Isn't it tough to sustain audience interest for that long?
The main thing about Yeh Rishta is that there is no negativity; the moments between the couple are subtle. There are no false gimmicks just to increase ratings. I've never done it on any of my shows, be itBidaai, Yeh Rishta or Kuch Toh Log Kahenge. And that is its strength. There is no false drama. The story decides the highpoints and not the other way around.
I found this article of Rajan Shahi. I thought that I would share it with you all. I don't know if it has been posted in this forum before.
Ai just thought that it might help to alleviate some worry, if we read what his views are regarding extreme gimmicks for raising TRP's.