DC:Maryada gets extension -to fight KTLK

Finally, there is clarity on Maryada's fate. The late-night show for adult viewing was supposed to wind up this month. But Star Plus had second thoughts. The buzz was that it will be shifted to the afternoon band. But now, the channel has not only given it a six-month extension but finally decided to continue the show in its original slot.

According to an informed source, the decision to retain Maryada at 11 pm is a result of compulsion to fight competition from Sony which will shift its 8 pm daily Kuch To Log Kahenge to 11 pm from February 27. "Both the shows are targeted at a mature audience. Maryada is already an established one-year-old show. Hence vacating the slot and giving a free run to Sony which is gradually increasing its audience share would not have been a wise decision," says the source.