a year of transition : ktlk DC Article

Saas-bahu sagas and issue-based shows
still haven't run their course in the mass
entertainment space. As TV is a family
entertainment medium targeted at women
aged 15 to 45, family will always be the
core of every fiction show. So will the
saases and bahus. Hence, relationships
within the family continued to drive TV
entertainment. But the trend that emerged
in daily soaps in 2011, according to TV
analysts, is the marked shift from fake and
plastic relationships to real and credible
ones.
Be it Saath Nibhana Saathiya, Yeh Rishta
Kya Kehlata Hai, Mrs Kaushik Ki Paanch
Bahuein, Diya Aur Baati Hum, Ram Milayi
Jodi, Beend Banooga Ghodi Chadunga,
Sasural Simar Ka or Balika Vadhu, they are
all saas-bahu shows. "But the relationships
they portray are real and characters
credible. The unreal people and
relationships have been cleaned out of TV,"
says senior programmer and TV director
Sanjay Upadhyay. The saas, according to
Sanjay, may be strict and dominating but
not manipulative. "And the bahu is
understanding, assertive or ambitious," he
adds.
In other words, the dynamics of the saas-
bahu relationship has changed. Another
trend that emerged is the opening of the
doors to new stories with Bade Achhe Lagte
Hain and Kuch To Log Kahenge. The
beginning was made last year itself with the
success of Sasural Genda Phool and Saas
Bina Sasural. But it caught momentum with
Bade Achhe Lagte Hain. "Fiction seems to
have veered more towards real and natural
from real and regional. The subjects are
universal and characters relatable," says
Anupama Mandloi, ex-senior creative head
of Star and Sony and currently head of
content at Fremantle India which produced
India's Got Talent and X Factor.

Friends its a request ...plss before posting any article chk once if its already posted or not and then post it so that we dont hv repitative posts in the forum 😳