Posted:
Kuch To... hit with late-night viewers
Never has a serial delivered better ratings in its repeat telecast. But this seems to be the case with the serial Kuch To Log Kahenge. Since its launch four weeks ago, the show is averaging around 1 TVR at 8 pm. But its repeat at 11 pm is getting a much better response at 2 TVR. Why the show is doing so well and getting double the ratings at 11 pm is not known yet, but it seems like this love story is better suited for late-night viewers.
Sony, however, has no immediate plans to shift the show to 11 pm, but producer Rajan Shahi admits higher audience interest at 11 pm is creating a good buzz for the show.
http://www.deccanchronicle.com/channels/showbiz/tv-guide/kuch-hit-late-night-viewers-836
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