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LOL guys read this! We aren't the only ones who think that Etka's dramas are getting illogical!!!😆
| Ekta Kaput? |
| An opinion poll reveals that Ekta has lost her magic. Deebashree Mohanty speaks to a cross-section of viewers and industrywallas |
| Time may be up for soap czarina Ekta Kapoor to 'entertain' us with dollops of sindhoor, karvachauth poojas, glycerine and leaps. As many as 63 per cent of people interviewed by Foray say they have had it with the Balaji genre of programming. |
| Most respondents believe that Kapoor's serials are unrealistic, replete with hyperbole and, above all, extremely jarring. |
| TV biggies outside the Kapoor camp, too, believe that Kapoor's midas touch may soon be over. Des Mein...'s Aruna Irani and Sangeeta Ghosh answer in unison, "Yes, Ekta Kapoor is losing ground. Isn't it obvious? Her serials are all becoming drab and confusing. Soon, one will forget who was married to whom. It is high time that she focuses on other stories. Our serial has already been shortened to half an hour because of Kkavyanjali." |
| Says Oni Mitra, Producer Saara Akash: "Balaji's charm seems to have fizzed out and viewers are looking at other viewing options like my serial. Kapoor should simply end her serials rather than resort to leaps, which are irritating, to say the least." |
| Media planners like Saiket from Madison feel, "the leap is certainly affecting viewership adversely. How much longer can people view the same old family dramas? It is time that Ekta looks at unexplored grounds. We all need something different." |
| Shalini of Nexus says in the same vein, "She might be losing ground but the TRPs do not reflect this. It is because her audience does not have another choice." Ms Padma Priyadarshini, a Sociology lecturer in Miranda House says, "extra-marital relationships, divorces and marriages that form the crux of her serials lead to all kinds of abnormalities in the society today. Her committed viewers are suffering from a state of simulacra (a sociological concept defined as a state in which the virtual appears to be real and vice versa)." |
| Says Gayatri, a class XI student, "Previously, we were glued to TV because of her serials but now it has become so 'LS' (Low Society) to even accept the fact that we watch her productions. Ekta Kapoor has become an object of ridicule. Her serials do not make any sense." |
| Ms Kamini Sethi, a Lajpat Nagar housewife used to be a "great fan" of Kapoor's serials. But she is vehemently opposed to watching them now. "Are we fools to keep watching nonsense that she keeps extending? She should realise that her audience is interested in watching serials not to see fillers but to see something substantive." Says Mr Ashwin Kumar, a businessman: "Oh God! Her serials have become so predictable. We can formulate the entire episode in our mind, so what is the need of watching TV?" |
| But there is Ekta in the Balaji camp as far as supporting Kapoor and her mind-boggling plots goes. Kkusum's Mansi Joshi says, "Ekta can never lose ground. She was successful yesterday, is today and always will be. Her TRPs show it." Kahaani's Chetan Hansraj also voices the same opinion. Says he, "It is not that she is focussing only on the saas-bahu relationships. She is also looking at others - like dealing with a murderer in Kkusum and falling in love with a lover's sister in Kkavyanjali. Even today, people watch her serials with the same enthusiasm." |
| Ekta loyalist and Kkusum's lead actor Anuj Saxena also chants the same mantra. "The very fact that she receives so much media attention proves that she is as popular today as she was some time back." |
| Mahesh, script writer of some of the Balaji's most successful serials like Kkusum, Kahani...and Kkasauti... says, "I do not think that Ekta is losing ground. People are still excited about her serials. At Kkavyanjali's launch, we registered great TRPs." Nivedita Basu, the creative head of Balaji serials says: "It all depends upon perspectives. I am quite sure people are equally thrilled watching serials even after the leaps." |
| So, is it time for Ekta to wake up to newer genres of programming? Watch Balaji's next slew of productions to find out. |
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