Posted:
Major reshuffle at STAR Plus
Chaya Unnikrishnan
Posted: Nov 06, 2009 at 1736 hrs IST
With Colors delivering high GRPs (Gross Rating Points) ' last week it crossed the 350 mark for the first time leaving behind STAR Plus with 229 TRPs and Zee with 271 GRPs, a lot of re-shuffling is happening at Star Plus. The buzz is that Keertan Adhyanta, executive VP, STAR Plus is being moved to take charge of their English channels, STAR Movies and STAR World. Prem Kamath, VP and Marketing, STAR India is being brought in as advisor for rebranding STAR Plus project, while Sanjay Gupta, the COO will oversee Plus for a while. Gaurav Banerjee VP and content head STAR Jolsha will help programming of Plus. In a bid to fight back, the channel is also extending its 30 minute daily soaps Bidaai and Yeh Rishta Kya Kehlata Hai to one hour as Colors has scored not with one but a couple of its shows Na Ana Is Des Laado and Uttaran, which are occupying the numero uno positions.
Link:
http://www.screenindia.com/news/major-reshuffle-at-star-plus/536718/
This is what you get SP for messing with deshiansđ
They extended there 2 fav shows to weekend and now 1 hourđ Nice strategy....soon audience will be overloaded with them and lose interestđđ
I got this article from another forum so the credit goes to the uploaderđ
This is what you get SP for messing with deshiansđ
They extended there 2 fav shows to weekend and now 1 hourđ Nice strategy....soon audience will be overloaded with them and lose interestđđ
I got this article from another forum so the credit goes to the uploaderđ
Udne Ki Aasha
