The rate card

KBC started with Rs. 4.5 lakh for a ten-second spot rate. But the rate has come down to Rs. 3.5 to 4 lakh in the second week. If TRPs go up it will cost more and if they drop it will cost less. One-hour episode of KBC offers 12 minutes of commercial time, that is 720 seconds or 72 ten-second spots. In two weeks, that is eight episodes, KBC has earned Rs 24 crore at an average rate of Rs 4 lakh per ten-second spot. In 13 weeks, that is 52 episodes, the show will earn about Rs. 150 crore.

cheers

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