Article~~KBC REACHES FAR!!!!!

KBC's first episode reaches 5 million more than the launch episode of KBC 2.

That KBC with SRK would be a hit was a foregone conclusion for many but that it would be this big a hit has definitely given everyone involved a reason to smile. The figures, which came on the last day of shoot before the crew took a much needed break for ten days, underlined SRK's success as host. Kaun Banega Crorepati began with a strong 12.3 rating and reached 23.3 million on day one.

With a smile on his face and surrounded with whistles, Siddharth Basu – the man behind the show - informed his crew that KBC had reached 39 million individuals in the first week of launch. Speaking in a make shift canteen on the sets, Basu informed everyone that this figure was the highest ever reach for a show in the first week in the History of satellite TV.

Some key facts about KBC's success in Week 1:

- Between 9-10 pm, KBC opened strong with a rating of 12.3 and did a 10.4 TVR and 9.2 TVR on Tue and Thursday respectively. KBC's first episode, which reached 23.3 million, in a little more than an hour reached more people than an India Australia Champions trophy match over 8 hours and reached more people than any of the recent India WI matches on either DD1 or Neo Sports. - More youth tuned in for KBC in the first week with 4 hours of content than they did for cricket on either DD1 or Neo sports with more than 32 hours of content. - Despite the CAS impact in Mumbai, Delhi and Calcutta. The show has done a 15+ TVR in Delhi, around 9 TVR in Mumbai and Kolkata. This is more than 50% higher than what any other show has done in Delhi in the Post CAS scenario. - STAR PLUS has grown phenomenally by 105 % between 9-10; at the same time Zee has fallen by 24%. STAR PLUS is now more than 2.5 times more than Zee at 9-10.

It's no surprise then that Sameer Nair, CEO, STAR Entertainment India, was a happy man. Speaking about the numbers of KBC, he said "At the outset, we had set 3 objectives for ourselves for KBC with SRK: strategic to ensure that STAR PLUS continues to dominate viewers hearts & minds; tactical to gain clear leadership in the 9-10 pm weekday primetime band and commercial, to allow us to ensure that the cricket World Cup does not dent our revenues. We have conclusively met all our objectives and the facts bear those out."

Monday, February 5, 2007