Originally posted by: tulip
It is more of an branding issue I guess.
See when he entered KZK, he was supposed to be there just for a few episodes. There was not supposed to be any love between Mr Bajaj and Prerna. It was a cameo. They started with the name 'Mr Bajaj'- every1 calling him that. since this was just a short-term character, I am sure nobody must hv thought much about it. Then things changed when every1 saw the smashing chemistry bet. prerna-bajaj, and now he became popular and suddenly story was changed to make him lead hero. But by the time all this happened, almost a year had passed, and he was already established as 'Mr Bajaj'. Everybody knew him by that name. Suddenly using the name Rishabh would have created whole lot of confusion-especially for those viewers who don't watch KZK regularly. He was already a hot-selling brand...u cant mess up with an already established brand.
This issue is purely due to the fact that he has become hero of a serial where he was supposed to be a cameo.