The Indian Telly Awards are one place where rivalrises dissolve into hearty camaraderie. Comedy emperor J D Majethia and soap empress Ekta Kapoor proved this at Sunday's event. When it was JD's turn to walk up for his award for the best weekly serial, JD jocularly asked the audience to check out his Friday evening show and help his ratings. Ekta, who laughed uproariously at the remark, tried the same stunt, albeit in a different vein when it was her turn to say her bit after winning the best continuing serial award. "Watch my serial now from Mondays to Thursdays, and please watch it on Fridays too!" The fact that both of them could share a laugh over the matter is an indicator that not all rivalries are cantankerous, wot say?