Getting 'Prerna' at Raheja
| Rajiv Khandelwal entertains the crowd at Raheja College at Santacruz |
Collegians were not only entertained but were also treated to lectures by top-notch professionals from the media industry
Mumbai Mirror Bureau
Indian Idol's favourite participant Rahul Vaidya gave a mesmerising performance at Mumbai Mirror- sponsored Prerna '05.
A Hidden Interface between Thoughts — a media management seminar organised by students of Sadhana Education Society of L S Raheja College, Santacruz with Cinema People's Academy (CPA) on Friday.
Besides all this, what made the audience gasp with surprise was the voice of the young TV actor Rajeev Khandelwal (ex-Sujal of Kahiin to Hoga). He received a tremendous applause from the crowd. "It was a mind-blowing experience as Rajeev Khandelwal sang Thoda Sa Pyaar Hua Hai," said Charvi Shah, of Raheja College.
The seminar also brought together many media management icons to discuss a wide spectrum of topics related to Bollywood and the small screen.
The day took off with insights on Event Management by Rajesh KV, Head, Wizcraft. This was followed by an interesting interactive session with the young and extremely talented Aditya Dutt, Director of Aashiq Banaya Aapne.
When it comes to film marketing, there is just one brand that has maintained its position for years and made an impression on the minds of the audience.
Yash Raj Film's banner flies high and mighty and Tarun Tripathi, its Marketing Head gave the students a wonderful insight on innovative marketing techniques used by this production house.
Advertising gurus Debashish Das, president of Lintas, Shripad Kulkarni, head of Percept and Aneesh Mohan from Mindshare led an enlightening discussion on the glitz and glamour of the advertising industry.
Anuj Gandhi, President of The One Alliance and Thomas and Aparna Joshi of indiatelevision.com spoke on the big issues behind the small screen, while Tarun Katial of Sony India commented on the future of this industry.
"Such programmes for under-graduate management students help in a great way in nurturing their minds. With Bollywood going global such programmes present a good scope to the young and enterprising management students who dream of touching the skies with no bounds," said the principal of the college, R Heredia.
Members Lounge
CID
