What 2006 holds in store
By: Subhash Jha
January 5, 2006
Ekta Kapoor
(Head of Balaji Telefilms)
I see a continuing fragmentation of viewership. Star Plus will continue to be on top in 2006. But Zee and Star One will inch forward. For me innovation is the key word.
As far as soaps go, my biggest challenge this year is Kya Hoga Nimmo Ka on Star One. It takes me into an entirely new territory. My other new soap Kasamh Se is a sweet warm story that I hope to use it to lure urban audiences into watching Zee.
And Kandy Floss on Sony will be my first non-fictional show. I'll also be launching one of my biggest soaps ever at year-end. Plus, there're other things on the anvil. But these are the main challenges. As far as Indian television is concerned, the sky is no longer the limit."
Iqbal Khan
(Lead, Kaisa Yeh Pyar Hai)
"By God's grace things have been going splendidly for me. My future is in Allah's hands. I'm going to continue to work hard and do my bit on television.
Everyone can see, the popularity of the medium is growing like a wild forest. It just doesn't seem to end, Insha Allah!"
Rajiv Khandelwal
(TV star)
"For me this year looks very exciting. I'm clueless about what awaits me.
And the very fact that I'm clueless makes my struggle unpredictable and exciting."
Deepak Segal
(Executive Vice President, Content, Star TV)
"I foresee further fragmentation in the TV industry, what with new channels, and technology like DTH and mobile coming up. For us at Star we hope to put on some shows that get into the marathon and some shows that could sustain us in the race and keep leading in the marathon."
source:mid-day.com
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