GEC Watch: Life OK shows hit peak ratings
Screen Awards clocks 9 TVM rating on Life OK. Besides, two of its weekend shows touch highest ever viewership in Week 4 of TAM 2014
BestMediaInfo Bureau | Delhi | January 31, 2014
Life OK's highest ever ratings was the highlight of Week 4 of TAM 2014 with a significant contribution from the telecast of the highly rated Screen Awards show on January 25, 2014. The channel's ratings were also propelled by two of its weekend shows - Hatim' and Shapath' - touching their highest ever viewership. Enthused by all-round performances of its shows, the channel is now eyeing a place among the top 3 slots with special episodes of its top running shows.
The Screen Awards hosted by Shah Rukh Khan this year was themed on real Heroes' of Bollywood' and kept itself away from double meaning jokes that gelled well with viewers and fetched 9 TVM which is better than the rating last year when the property was with Colors.
According to TVT data sourced from TAM subscribers for Week 4 of TAM 2014 (January 19 - January 25) CS 4+, HSM markets, Star Plus continued to dominate the weekday programming with five of its shows in the top 10. Zee TV and Colors held two slots each, leaving one slot for SAB TV.
Colors continued to hold the top two slots during the weekend with Comedy Nights with Kapil' and India's Got Talent'. Life OK's Shapath' and Hatim' acquired No. 3 and No. 4 positions respectively.
Weekday toppers (all data in TVM, 000000's)
Diya Aur Baati Hum on Star Plus retained its viewership over 13 TVM. The show recorded 13.3 TVM this week (last week 13.5 TVM).
Jodha Akbar on Zee TV returned to No. 2 with 10.1 TVM (last week 9.8 TVM).
Star Plus' Saathiya slipped one position to No. 3. The show fetched 9.7 TVM (last week 10.4).
SAB's Taarak Mehta ka Ooltah Chashma held No. 4 position with an average viewership of 9 TVM against last week's 8.8 TVM.
Yeh Rishta Kya Kehlata Hai on Star Plus held No. 5 position with an average viewership of 8.2 TVM (last week 8.8 TVM).
Balika Vadhu on Colors witnessed surge in its ratings and jumped three positions to No. 6 this week. The show garnered 7.2 TVM (last week 6.3 TVM).
Star Plus' epic series, Mahabharat, slipped one position to No. 7 this week. The show recorded 7 TVM (last week 7.5 TVM).
Pyaar Ka Dard Hai on Star Plus too slipped one position at No. 8 with 6.4 TVM (last week 6.5 TVM).
Qubool Hai on Zee TV was at No. 9 with an average viewership of 6.2 TVM (last week 5.9 TVM).
Sasural Simar Ka on Colors held 10th position with an average viewership of 6.2 TVM (last week 5.9 TVM).
Weekend toppers
Comedy Night with Kapil on Colors remained the most watched show of the weekend with an average viewership of 10.1 TVM (last week 11).
Colors' India's Got Talent dropped further in its third week recording 7.2 TVM (last week 7.9).
Life OK's Shapath witnessed surge in its ratings and the show jumped to No. 3 recording 5.0 TVM (last week 4.0).
Hatim on Life OK fetched 4.9 TVM (last week 4.8).
Sony's crime series, CID, fetched 4.4 TVM against last week's 4.0 TVM.
Nach Baliye 6 on Star Plus fetched 3.7 TVM (last week 4.4 TVM).
Sony's other crime show, Crime Patrol, jumped to 3.6 TVM (last week 2.7).
Dance India Dance Season 4 on Zee TV dropped to 3.5 TVM (last week 5.4 TVM).
Boogie Woogie on Sony recorded 2.1 TVM in its third week (last week 2.4).
Star Plus' crime fiction, Arjun, recorded 1.7 TVM (last week 2).
Bh Se Bhade on Zee TV fetched 1.7 TVM (last week 1.9).
(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)
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