Jassi to end soon

I read this in times of india .

http://people.indiatimes.com/tabloidarticleshow/1204526.cms

Jassi ready for another makeover

Having changed from a frump to a stylish heroine, television's favourite middle class icon Jasmeet Walia is now ready for another makeover. She's set to revert to her old natural homely bespectacled middle class self. In a startling though not entirely unexpected move, Sony Entertainment has decided to deglamourise Jassi and take the character back to her roots. Jassi will go back to being her natural unaffected self. Though nothing as drastic as braces and horn-rimmed spectacles, she'll nevertheless revert to spectacles and a simple salwaar-kameez look.

And there is more - Sony Entertainment plans to end the soap soon so that it doesn't become a "never-ending saga". The serial will end with Jassi leaving Mumbai and heading for a small town to become a schoolteacher. Apparently the new look has displeased hardcore Jassi fans and sent the TRPs plummeting. The final straw for disgruntled Jassi fans was the promised Jassi wedding on Aug 5 which never happened and which is now being seen as a publicity gimmick meant to deflect attention from the return of "Kaun Banega Crorepati" on the rival Star Plus channel.

Sony's head honcho Tarun Katyal explained: "If we meant it to be a publicity gimmick we'd have shown the wedding and not risked the wrath of Jassi watchers. No, the reason why Jassi cannot marry her Armaan is because he isn't worthy of her.

"She was meant to marry him but stopped herself in time because she's no longer interested in being a walkover. Through her we want to send out a wake-up call to all timid middle class girls caught in oppressive relationships - it could be with a parent or a boyfriend.
Katyal said that in the episode to be aired Monday Jassi explains her viewpoint as a woman in a patriarchal society to her father through a letter she has written. "It's a turning-point in her relationship with the men in her life and with the viewers," he said. Elaborating on the pitfalls and perils of her glamorous avatar, Katyal said: "The new-look Jassi hasn't really been beneficial either for Jassi or her fans. She seems to have landed herself in a soup. "Now she'll go back to her roots, walk away from the oppressive men in her life. Yes, we'll conclude the soap soon. We don't want it to end up as yet another never-ending saga."

I agree with you that this is not a good way of ending it at all.

But I am really confused, they are adding a bunch of new characters to the show. If they are not interested in continueing the show and developing the characters, then why end it

Originally posted by: anjubala

Sony's head honcho Tarun Katyal explained: "If we meant it to be a publicity gimmick we'd have shown the wedding and not risked the wrath of Jassi watchers. No, the reason why Jassi cannot marry her Armaan is because he isn't worthy of her.

what does he mean!!!! 😡

What else is new with the directors bas makeover karon aur dusara naaam dedoh phir kisi se pyaar kara doh phir purana ahshik ko wapas le awoh uske upar se man nahi bhare toh pregnant kar doh aur phir pucho kiska bacha hai yeh.