Not at all. This is how his mind is wired - everything works via money for him and right now, he assumes that with the help of money, he'll get what he wants because remember, ASR thinks that what he wants, he gets.
BUT Khushi will be the one thing he WILL NOT get. I know, it sucks that the poor girl has to be insulted this many times over but that is what the show is about. DIFFERING ideologies, different worlds, different social classes - ASR doesn't think like we do, he thinks in terms of dollars, millions of dollars.
She will get her due, trust me, this is Khushi and ASR will go to hell and back to win her over AFTER he goes through this transition of realizing SHE isn't just some business deal! She's his LOVE, he will repent and grovel.