Besides It's called Iss Pyaar ko kya naam doon - it's (hint!) a love story. Not Diary of a Business Tycoon.
And yes, the whole genre is women oriented. That's how it works. So?
It's a filler artcle - they have to write on TV because it's so big these days, and they just scrape up some current references and string them together. Bah.
Bubble