No, SSO should not be the kind of man any woman should stay with. This guy SSO thinks he is a demi god and does not seem to have any commonsense or respect for others.
TRPs are increased because:
audience keep watching to see when and how these characters will changes or redeem themselves
audience wait for the weak lead to turn into a strong person
I don't think TRPs increase because people fall in love with a character such SSO.
I remember reading a quote something like this "Man watch how you treat your woman, your sons are learning how to treat their wives, and your your daughters are learning what to expect from thir husbands.
As far as TV's an channels go, everyone involved in this industry are there to earn money and the type of stories running on the channel are not going to change overnight.