I mean personally i stopped watching this serial regularly a long time ago because it wasn't what i thought it would be.
i mean story was about 3 brother's their love and bond and their love stories and about becoming heir to the Oberoi empire but its not like that at all
Firstly there is absolutely no individual story or development for the two brother's Om and Rudra
Then there are so many other character's who are supposed to play an important role in this story but are not.What happened to the whole enmity between the brothers(Tej and Shakti)?What happened to the dysfunctional family(Jhanvi has just stopped drinking)?where is Svetlanta who was supposed to cause problems between brother's?what happened to Ishaana and Saumya who are supposed to be love interests of the two leads?
Its like story is going haywire just to get more TRP's.I mean what is the point of Malika's character. Don't get me wrong her character is nice and the actress is also good but what is her point in the story of Ishqbaaz or atleast what Ishqbaaz was supposed to be about?When CV's start showing random things which are not connected to the actual story it means things are starting to go bad.