Okay girls stop behaving this kiddish with your rants of Kunal will be hurt and stuff. All the actors here are thorough professionals and they won't instigate anything or take it to their hearts. Stop with Kunal will be hurt, if the guy was so hypersensitive he might aas well have not taken up the profession of acting.
Next, business rival exists in real life and corporate espionages are very dirty if you dig deep enough and look at it. SJ and KVB in all probability are playing the same. So stop whinning like a four year old all of you!