Attend to it with rock firm, unchanging EARTH list of panel of judges and hosts.
Add to it FIRE of hate/likes/dislikes/fanboyism/personal attacks
Touch it lightly like AIR with creative polls,cynicism,poems on contestants, pics, future predictions, comparisons
Put all these elements to work with inexhaustible permutations and combinations to flood discussion forums and voila --- Aaangs are born... 😊