The above table shows:
Among the Top 10 shows, Imlie is having least engagement rate, 15.9mnts.
Among the shows of 8.30 time slot, Imlie is having the least engagement rate, though slot leader is still Imlie considering the no. of people who viewed it.
Among all SP shows, Imlie's engagement rate is lesser than KKIS and is just few seconds more than PS.
Why?
Bcos as I have said in one of my posts, TRP audience are not interested in this daily tu tu mein mein, which is now getting repetitive. Once a track starts they look for something intriguing to keep their interest on how & when the villain will be exposed. Or otherwise the villain should be someone like Malini whose emotions and actions can be felt reasonable to the audience. Here, not only nothing of this sort is happening. Aur upar se, the makers are showing Aryan has lost all his superpowers, sixth sense and even his ability to understand the reason behind Imlie's resistance to his words negating Chikku's fatherhood. Not once he is shown thinking of who might be behind the repetitive attacks on Imlie. Aur bade aaye to take revenge on Madhav in the them of being protective. đ Aryan is now looking like a person who just is there to parrot the same repetitive dialogues. Ever since the Shaadi track, Aryan's character has been played with a lot of times. Plus the last 2 promos - the Jhadu promo & pregnancy promo has chased off lot of viewers who were waiting to see Imlie's progress professionally. Probably after the IPL, they came back to watch the show to see that nothing has improved. Plus lack of a strong negative character like Malini. The earlier the reasons behind the dropping numbers is understood by the makers, the better it will be.
Plus, the below chart shows how competitive the 8.30slot has become.