Originally posted by: livelytanu
Imlie need to increase its reach as well. Maa show episodes were of 21 mins last week, they watched full episodes? Lost were of 21 mins as well, again almost full episode! Imlie was of 21 mins entire week, it got 18 mins of viewing time. rest legacy and 10:30 pm had both 20-21 mins as well as 23-24 mins episodes.
7:30 pm show with 19-21 mins episode got 20 mins watch time.
Shows Vishwa and his manhandling of Imlie is absolutely hated.
That 18 mins watch time or 21 mins watch time is for the show run duration. So it means out of 30 mins show air time audience was on the channel watching for an average of 18 or 21 mins. This includes the ads also. I am hoping longer episodes would give a better watch time