Posted:
#TAM is updating thr systems...so no #TRP and #GRP for 1 month..
Credit Scrutiny Facebook
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Update:
According to the highly laced industry sources TAM date will be reported on monthly basis. stating today fro 9 major networks 'on their request' also, their date will be reported in '000s instend of shares, which means CPT buying.
The networks inculde Star India(with Asianet, ESPN star sports). Multi screen meadia, Viacom18, TV18, Zee Network, Times Television network. India TV, NDTV and few more.
The Best Media-Info report had pointed out the broadcasters were veering round to monthly TAM date, CPT based media buying and a threshold for niche channels.
However, TAM will continue to report the data on weekly and share basis for all other broadcaster.
Bindi
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