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Tellytown gears up for digitisation
TV fraternity on what to expect post the Phase II of digitisation drive in 38 citiesWith the digitization move spreading across 38 cities post March 31, 2013 in addition to the metros, as part of the phase II of the digitisation in the country, the television fraternity is keeping its fingers crossed. However, there is an air of optimism related to the possible outcome of TRP ratings following the increase in reach to smaller cities.
Ila Bedi Dutta, producer: Digitisation to new cities has increased the range of gauging TRPs, so its perspective has increased many folds. Business wise it will be significant as TRPs do count. At many homes in smaller towns TV is the only source of entertainment.
http://timesofindia.indiatimes.com/entertainment/tv/Tellytown-gears-up-for-digitisation/articleshow/19342187.cms
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