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jenny.

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Posted: 13 years ago

#251

Punar vivah 10 sec promo

http://www.facebook.com/photo.php?v=376622832363501

http://www.facebook.com/photo.php?v=376621332363651

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362035

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Posted: 13 years ago

#252

Originally posted by: jenny.
Punar vivah 10 sec promo

http://www.facebook.com/photo.php?v=376622832363501

http://www.facebook.com/photo.php?v=376621332363651

thanx for sharing...

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faria86

@faria86

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Posted: 13 years ago

#253

Originally posted by: maanddy

Its 40 - 45 thousands that mean if I'd put an average then it would be 42.5 so...GC will earn yearly around 153.00 lakhs!

Man...This is BIG! So...I would say "GOOD DECISION" Gurmeet!

If someone would give me 40k per episode, screw everything, I would say YES!

thanks i was confused too 😊

Edited by faria86 - 13 years ago

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leo555

@leo555

Inactive

Posted: 13 years ago

#254

Originally posted by: maanddy

Its 40 - 45 thousands that mean if I'd put an average then it would be 42.5 so...GC will earn yearly around 153.00 lakhs!

Man...This is BIG! So...I would say "GOOD DECISION" Gurmeet!

If someone would give me 40k per episode, screw everything, I would say YES!

SORRY UR CALC IS LIL BIT WRONG.IF WE TAKE IT 45 / DAY THEN ITS 2.25 LAKH FOR 5 DAYS A WEEK AS SAT N SUN R HOLIDAYS.THEN IT WUD BE 9 . 90 LAKH FOR 22 DAYS / MONTH [ SUBTRACTING 4 SAT +4 SUN].THEN IT WUD BE 1 CR 18 LAKHS N 80K / YR😃😃😆👏😉 IN ADDITION TO THIS, HE WUD DO SOOO MANY PERFORMANCES ON DIFF OCCASSIONS ON ZEE N WUD GET SO MANY OPPORT , AWARDS ,APPLAUDS ON OTHER CHANNELS WHICH HE NEVER GOT DURING STARONE N IMAGINE DAYS.ME TOOO HAPPPYYY FOR MY ROCKSTAR❤️

Edited by leo555 - 13 years ago

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362035

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Posted: 13 years ago

#255

Originally posted by: maanddy

Yep!

Dedicated. Decent. Professional. Courageous. Brave. Talented. Committed.

This is GURMEET! 👏

very well said...👏GC is d best...

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jenny.

@jenny.

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Posted: 13 years ago

#256

Zee bounces back

As a brand, Zee looks more vibrant and promising. Ratings have started following. There is every possibility that we will surprise on the upside - Sukesh Motwani, Zee's Fiction Head

Staying above 200 GRPs changes market perception, if not viewer's perception. It is better to be a poor no. 3 than a number 4 channel because the top three podium counts a lot - Sanjay Upadhyay, Senior Programming Analyst

After the free fall in the last leg of second half of 2011, Zee seems to have reversed its southward journey. The channel, which was reaching new lows, has started adding numbers to its falling audience share. From a low of 139 GRPs in week 42 (TAM data, October 9 to 15, 2011), Zee has gradually inched its way up in the last eight weeks and has added around 40 GRPs to its tally. With an average 180 GRPs for the last four weeks, Zee has retraced almost 50 per cent of the lost ground from 220 GRPs it scored on the higher side in April last year and 139 in October. Technically at least, Zee has stopped the slide.

However, have the fundamentals of the channel changed? Has its shows started delivering numbers? The answer is no. Most of Zee's older shows are getting more or less same ratings as before, while some have gained a little. However, its new launches are helping the channel put a better show. Hitler Didi, which replaced non-performing Shobha Somnath Ki at 8 pm, is best of the lot. It has helped Zee arrest the slide and has been consistent at 2.5-plus TVR. Dance India Dance has livened up the channel's weekend band and Afsar Bitiya at 1.7 TVR has added to the growth of its 7 pm slot. "As a brand, Zee looks more vibrant and promising. Ratings have started following. There is every possibility that we will surprise everyone," says Zee's Fiction Head, Sukesh Motwani.

Zee is hoping that the immediate upside will come from Punar Vivah, a mature story on remarriage between a widower and divorcee, which is in line with the current crop of shows at late prime time. Motwani doesn't deny that Punar Vivah holds a lot of promise and will help grow Zee's 10.30 pm slot, currently occupied by Bhangowali Bante Apni Taqdeer. Currently, Bhangowali is struggling with just 0.8 TVR. Even if Punar Vivah opens around 2 TVR it will add a decent 10 to 12 GRPs, which will help Zee stabilise around 185 to 190 GRPs. And if all other shows contribute some more, there is a possibility that Zee might cross the 200-GRP mark.

However, does that change the fundamental picture? According to a senior marketing analyst, it does in some ways. He explains, "In the last quarter of 2011, the issues with Zee were distribution and content, which caused the fall. Now the distribution issue has been sorted out and the content is looking fresh with the launch of Hitler Didi and Afsar Bitiya. Punar Vivah will be an added attraction and more refreshing. Even if the channel doesn't grow dramatically, it looks very unlikely to go down from current levels." In such a scenario, consolidation will be a big positive for growth once Zee is ready with two more fiction launches in March and April. "We are all set to surprise everyone," promises Motwani.

Will that change the reality? In some ways it will, says senior programming analyst Sanjay Upadhyay. "Staying above 200 GRPs changes market perception, if not viewer's perception. It is better to be a poor number 3 than a number 4 channel because the top three podium counts a lot," he adds. However, in Upadhyay's opinion, it doesn't change the fundamental picture. He elaborates, "The rebuilding process has started but Zee has still not redefined its brand positioning. In marketing terms it might have distinct branding but in content the road is still foggy. The stark differentiation, which used to be there earlier, has been diluted. With too many GECs in the fray, the gap in content differentiation has been reduced."

Since the fundamentals of TV have changed completely in the last 10 years, Upadhyay says it is going to be difficult even for a channel with the longest history and legacy to stand out. "You are not different unless you are radically distinct," he adds.

However, in the immediate future, Colors' current woes will be Zee's delight. "By default, if not by design, Zee seems poised to grab the third slot," feels Upadhyay. For several weeks, Colors has stagnated in 200-210 GRP zone. Events, movies and award functions have been its saving grace for major spikes. If Colors continues to be where it is, Zee competing strongly with Colors for the number 3 slot seems a possibility. Despite repeated attempts, Colors officials were unavailable for comment.

http://www.screenindia.com/news/zee-bounces-back/910079/

Edited by jenny. - 13 years ago

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jenny.

@jenny.

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Posted: 13 years ago

#257

P.S I love you

Chaya Unnikrishnan Posted: Feb 10, 2012 at 1844 hrs IST

We are going beyond the usual prototypes and not pegging stories on a 16-year-old or a 40-year-old. The concept is bigger than the age and the good thing is broadcasters are showing courage in telling stories that are off the beaten track - Sukesh Motwani, Fiction Head, Zee

N a umra ki seema ho, na janma ka ho bandhan, jab pyaar kare koi, toh dekhe keval man, crooned Raj Babbar lovingly to Anita Raaj in Prem Geet. Those lines are being revisited and reiterated on the small screen with half-a-dozen primetime soaps playing out unusual romances, age and status no bar.

Bade Acche Laggte Hai leads the pack with a love story between a 40-plus Ram Kapoor and a 30-plus Sakshi Tanwar. Kuch Toh Log Kahenge has Mohnish Bahl in love with a girl, half his age. There's Na Bole Tum Na Maine Kuch Kaha that has a single mother of two kids attracted to a commitment-phobic bachelor. The latest is Kya Hua Tera Vaada, in which a couple married for 10 years and with three children, is trying to rekindle the lost spark between them. Soon a show called Punar Vivah, which will see a divorcee with a daughter giving life a second chance by marrying a widower with two kids, is coming up on Zee. Also, Imagine TV as part of its revamping exercise has just launched a show Mi Aaji Aur Saheb wherein the owner of a house loses his heart to the granddaughter of his housemaid, who needless to say is much younger than him. And there's Pyar Ki Naukari, which for a change, has the heroine (Aamna Shariff making a comeback to telly) falling in love with a younger guy played by Yashdeep Nain. Long ago, there was a serial Astitva - Ek Prem Kahani on similar lines that was quite popular on Zee and more recently they had Karol Bagh 12/24 with the same concept of older girl-younger guy romance.

Clearly, makers and broadcasters are moving away from the usual teenybopper romances and the staid boy-meets-girl love story. Says Sukesh Motwani, Fiction Head, Zee, "We are going beyond the usual prototypes and not pegging stories on a 16-year-old or a 40-year-old. The concept is bigger than the age and the good thing is that broadcasters are showing courage in telling stories that are off the beaten track." He cites the example of Punar Vivah, which according to him, gives a new dimension to romance. "The heroine is only 25, while the hero is 29. However, unlike the regular couples seen on TV, the girl has already gone through a messy divorce and has a daughter, while the hero is a widower with a couple of kids. He, however, has had a happy marriage and is still coping with the tragedy of losing his wife. So, when these two get married, they are carrying a lot of baggage with them and yet are giving themselves a second chance. There is a lot of fear and trepidation in both that makes for a sensitive tale."

It's a similar story but with a twist in Colors' Na Bole Tum Na Maine Kuch Kaha. Here the heroine is a widow with two children while the hero is a carefree bachelor and sparks fly between them. As Sudhir Mishra, producer of the show, says, "Love stories are all around us in real life. They have a universal appeal but it is we, as producers, who decide 'whose' story to tell and 'how' to tell it. We tell it in a sensitive, mature way that makes the romance unusual."

Prashaant Bhatt, Fiction Head, Colors, however points out that the concept of mature romances is not new to television. "We have witnessed many such shows in the past, especially in the late '90s," he reasons but avers that the concept is making a comeback, Na Bole Tum Na Maine Kuch Kaha being a case in point. Sony, which has been at the forefront in introducing unusual romances in recent times with Bade Acche..., has lately launched Kya Hua... about a 10-year-old married couple trying to bring back romance in their lives. However, Danish Khan, Vice-President, Marketing, Sony denies that Kya Hua... is a love story. "It's not a love story but a social drama, wait and watch," he says mysteriously. It's a different thing that the promos of the show have been suggesting the rekindling of lost romance between the lead pair Mona Singh and Pavan Shankar!

One thing is for sure, there's a spurt of serials with unconventional relationships. As Rajan Shahi who is producing Kuch Toh.. points out, "Somewhere the template of the boy-girl romance with family issues has got saturated. Makers are working at presenting different relationships that are close to life. It makes for a fresh storyline and presentation, which becomes the USP." Agrees Bhatt, who says the entire concept is very slice of life. "We see people of different age groups falling in love. With our constant attempt to bring relatable content to the audiences, mature love stories become an integral part of the content mix," he reckons.

The audience also gets a thumbs-up from the makers for propelling the change. Says Motwani, "Viewers have been rejecting us. Their levels of tolerance for the usual stuff has reduced drastically, which is why we have no option but to bring novel concepts." Even Mishra credits the audience for the fresh programming mix. "We want to tell the audience a 'different story', and they are game for it. Three cheers to the audience for that," he says, raising a toast.

http://www.screenindia.com/news/p.s-i-love-you/910084/

Edited by jenny. - 13 years ago

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362035

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Posted: 13 years ago

#258

Thanx a lot for d articles jenny.

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Janaki

@RamKiSeeta

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+ 6

Posted: 13 years ago

#259

Originally posted by: jenny.
Punar vivah 10 sec promo

http://www.facebook.com/photo.php?v=376622832363501

http://www.facebook.com/photo.php?v=376621332363651

Aww, thanks for sharing! I especially love the second one, the little boy is making me feel so sad. :( First forsaken by his father, and then his mother remarrying...it's gotta be tough on a kid.