The 14 Fame Gurukul contestants: Bound by music
Here's news for those who can't get enough of Fame Gurukul. Tune in
to MTV right after the show for the triumph and the tears of the
contestants on the Sony mega show. The result of a production and
content tie-up between the two channels, Fame Gurukul @ MTV is on
from July 18, Monday to Thursday at 9 pm, and every Friday at 9.30
pm, on MTV.
VJ Sophie will interview the contestants in 15 and 30-minute
capsules. The show, to be aired for 12 weeks, will reveal juicy
titbits, rivalries, candid confessions and unseen footage from the
main show.
Says Vikram Raizada, vice-president, marketing and interactive, MTV
Networks India: "The M in MTV stands for music so it's only expected
that we would be associated with a music show like Fame Gurukul. The
way we have associated though is innovative. Viewers will be able to
see unique insights on MTV. It's all about us coming together to
multiply reach and audiences."
If all that's not enough, MTV will air build-up programming covering
the Making of Fame Gurukul, meeting the faculty, jury, contestants
and much more. MTV will also hold special contests, which will
entitle viewers to win a chance to be part of the studio audience,
hang out with the winners and win goodies.
Speaking on the association, Anupama Mandloi, creative director, Sony
Entertainment Television, said: "When I think of youth, I think of
MTV; hence we are delighted about this innovative partnership."
--UPDATE by Aries_sakshi