ARTICLE ON LIFE OK'S PROMOTIONAL STRATEGIES

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aimlost

@aimlost

Explorer

Posted: 11 years ago

Does Life OK have a biased marketing ploy for its shows?

The marketing strategy of Life OK channel has left us a bit baffled.

The broadcaster has been planning the launch of three interesting shows of three different genres over the weekend and this week. While we saw the dark concept of a common man taking law into his hands Rakshak going on air finally over the weekend, today is the D-day for the launch of Tumhari Paakhi and Season 2 of Kaisa Yeh Ishq Hai - Ajab Sa Risk Hai.

However, there has been a clear difference in the way the channel has gone about promoting these shows. While the Shashi-Sumeet Productions' venture Tumhari Paakhi has got the best of promotions, Siddhant Cinevision's re-launch with a new season of Kaisa Yeh Ishq Hai has been cold shouldered a bit. But the project which has been at the receiving end with literally no promotion whatsoever has been Rakshak, the much-awaited offering from the stables of Shakuntalam Telefilms.

What is the reason for zero-publicity of Rakshak when compared to the other new launches? Is Life OK showing a biased approach?

A reliable source tells us that Rakshak was once upon a time touted to be a game changer in terms of television viewing. Its dark concept and story-telling was expected to capture the imagination of the audience. However, with time and with the number of controversies the show got into (our article earlier on Rakshak explained the various pitfalls it encountered), it was literally thrown to the back seat by the channel. Since the minimum number of episodes was shot, the channel decided to air it post all the controversies. But they made a conscious decision to not promote the show in any manner. In fact, they took the decision of non-promotion very late and this apparently alarmed the production house too.

The source further said that the thought process of the channel behind this was that they did not want to grab quite a lot of limelight from this dark show, and invite legal problems considering the strict rules that the I & B Ministry is following these days. Hence they decided to nudge away Rakshak.

We sent a text message to Ajit Thakur, General Manager, Life OK to know the exact reason of not promotingRakshak, but did not get a revert from him till the time of filing the article.

We also reached Producer of Kaisa Yeh Ishq Manish Goswami to know about the promotional priorities that his show got from the channel, but we could not get him.

On the other hand Producer Shyamasis Bhattacharya of Shakuntalam Telefilms opted not to comment on the issue.

http://www.tellychakkar.com/tv/tv-news/does-life-ok-have-biased-marketing-ploy-its-shows

Edited by aimlost - 11 years ago

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sia

@Sia889

Sparkler

Posted: 11 years ago

Thanks a zillion for this post..so does this mean ki even EBI comes in the same category?

Shakuntalam n the channel... I feel might not be in good terms..lekin BBC 😲

Citing the abuse, assault ,murder, cruel Eunuch and parole thing that has kept the show so thrilling all the go??

Absolutely terrible... rules what rules... movies main bhi they show such things..there u dnt have censorship !!

India is not yet THAT country to show ur liberal creative talents!

Reserved

Edited by sankalp_prapti - 11 years ago

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simran_singh_24

@simran_singh_24

Rocker

+ 2

Posted: 11 years ago

TFS.

Marketing ploy?Seems more of a folly. If they don't want to promote certain types of shows why bother airing them?And they want to be different from SP!

Now we know why EBI gets no backing from the channel.

Poor PHs!

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sia

@Sia889

Sparkler

Posted: 11 years ago

Originally posted by: simran_singh_24
TFS.
Marketing ploy?Seems more of a folly. If they don't want to promote certain types of shows why bother airing them?And they want to be different from SP!
Now we know why EBI gets no backing from the channel.
Poor PHs!

Exactly, U dn't want to be another SP and still want uniqueness ...u can't have both.. EBI is such a fine concept..and finer team. Sabhagyavati too was something like this..as in terms of the violence part..and it went on for more than an year.

All this time I thought that the fan's demands pissed them off or may be the channel is short of funds😕

Can't they do anything abt this..pull some strings and show a promo..for god sake?😔

Edited by sankalp_prapti - 11 years ago

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simran_singh_24

@simran_singh_24

Rocker

+ 2

Posted: 11 years ago

Originally posted by: sankalp_prapti

Exactly, U dn't want to be another SP and still want uniqueness ...u can't have both.. EBI is such a fine concept..and finer team. Sabhagyavati too was something like this..as in terms of the violence part..and it went on for more than an year.

All this time I thought that the fan's demands pissed them off or may be the channel is short of funds😕

Can't they do anything abt this..pull some strings and show a promo..for god sake?😔

Sia, all the channels want to be SP yet different😆 They all start of with a refreshing concept and dump it mid-way and turn it into Saas Bahu saga, trying to beat SP at it's best. I hope EBI doesn't go that way

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Divya429

@Divya429

Rocker

+ 3

Posted: 11 years ago

Is this article new

Bcoz rakshak is off air nw

also rakshak had similarities with lok's savdhan India (though it's based on reality )

Lok nver promotes their shows

It's Nt just EBI

In dec if u chk whn EBI had promos and whn it ws promoted evn in SP,

GD ws using the old banner Withiut a single promo till jan ..

Savdhan India is promoted as each epi deals with a diff concept..

Still we demand for ebi promos..it's due to love for the shw..😃

It's the common strategy of lok & sp ..tht they don't promote a shw which is giving them a good feedbck Without promotions

Ebi fans are the only ones who are active in twitter

So they knw ebi has a strong fan base

And we r being stable in trps and has alwys maintained the first- third position in Uk viewership

Still will try our best to gt a promo

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Divya429

@Divya429

Rocker

+ 3

Posted: 11 years ago

Originally posted by: sankalp_prapti

Exactly, U dn't want to be another SP and still want uniqueness ...u can't have both.. EBI is such a fine concept..and finer team. Sabhagyavati too was something like this..as in terms of the violence part..and it went on for more than an year.

All this time I thought that the fan's demands pissed them off or may be the channel is short of funds😕

Can't they do anything abt this..pull some strings and show a promo..for god sake?😔

Sia

It's the ph who has to spend for the promos ..nt channel ..

Fans demand ..they hve alwys enjoyed it..the moment we bck off in giving them feedbcks thy promote ebi in twitter & fb ..

I think u all shud join twitter or write in loks pg abt it...

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Opti

@Opti

Stunner

+ 5

Posted: 11 years ago

Maybe they don't want to offend the sentiments of eunuchs given Kala's horrendous acts but then why agree to air such a show if they are such cowards? They can always balance it out to show more of Fahim chacha and his goodness. This way they could have shown it is not the eunuchs per se who are bad but there are rotten eggs in every sex.

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simran_singh_24

@simran_singh_24

Rocker

+ 2

Posted: 11 years ago

Originally posted by: dsnair

Sia
It's the ph who has to spend for the promos ..nt channel ..
Fans demand ..they hve alwys enjoyed it..the moment we bck off in giving them feedbcks thy promote ebi in twitter & fb ..
I think u all shud join twitter or write in loks pg abt it...

Divya,

Help me with this one here. The PH should pay the channel for their promos?

I thought, the channel would give free air-time for the promos

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Opti

@Opti

Stunner

+ 5

Posted: 11 years ago

#10

Originally posted by: dsnair
Is this article new
Bcoz rakshak is off air nw

also rakshak had similarities with lok's savdhan India (though it's based on reality )

Lok nver promotes their shows
It's Nt just EBI
In dec if u chk whn EBI had promos and whn it ws promoted evn in SP,
GD ws using the old banner Withiut a single promo till jan ..
Savdhan India is promoted as each epi deals with a diff concept..
Still we demand for ebi promos..it's due to love for the shw..😃

It's the common strategy of lok & sp ..tht they don't promote a shw which is giving them a good feedbck Without promotions
Ebi fans are the only ones who are active in twitter
So they knw ebi has a strong fan base
And we r being stable in trps and has alwys maintained the first- third position in Uk viewership
Still will try our best to gt a promo

GD and TP have higher trps than EBI. Still they are being promoted heavily by the channel. The last time an EBI promo aired was when Tara chose MJ over her mother. Even the recent maha-episode of EBI was not promoted. There is so much happening story-wise which could be highlighted. The channel decides on the promos and the PH merely executes them. EBI may be active online but the revenues come from trp audience.

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ARTICLE ON LIFE OK'S PROMOTIONAL STRATEGIES

Does Life OK have a biased marketing ploy for its shows?

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