Posted:
Tellytown gears up for digitisation
Navya Malini, TNN | Apr 3, 2013, 12.00 AM IST
TV fraternity on what to expect post the Phase II of digitisation drive in 38 cities
With the digitization move spreading across 38 cities post March 31, 2013 in addition to the metros, as part of the phase II of the digitisation in the country, the television fraternity is keeping its fingers crossed. However, there is an air of optimism related to the possible outcome of TRP ratings following the increase in reach to smaller cities.
Shashank Vyas, actor: It's good to knowlarge spectrum of cities and towns will contribute to the TRPs. Hope we get a bigger perspective about the shows and the target audienceswith the new system. Business wise TRPs do make a difference. To reach to more audiences to gauge TRPs is a positive move.
Nikhil Sinha, producer: There are some positive trends expected in TVRs. This move does not affect creative people directly, but it will affect the dynamics business wise. Now the sample size is going to increase, and even though there were speculations about huge difference it will only become clear over a period of time.
Siddharth Kumar Tewary, producer: Digitisation has just come in and will take a year to settle down. Creatively it will definitely have an impact. However, audience fragmentation in our country will increase the demand for high quality content.
Yash Patnaik, producer: We may see new stories and characters from newer cities/villages. Acceptance of content will be more realistic. This could make producers explore more and will certainly affect the ratings. There will be more competition and more focus on content.
Swapna Waghmare Joshi, producer: It depends on how TRPs are going to differ, and how the change in reach of TV content will lead to exploring new dimensions. I hope content reaches more middle class homes. If the demography in terms of the target group (audience) changes, there will be some impact in the following months.
Ila Bedi Dutta, producer: Digitisation to new cities has increased the range of gauging TRPs, so its perspective has increased many folds. Business wise it will be significant as TRPs do count. At many homes in smaller towns TV is the only source of entertainment.
With the digitization move spreading across 38 cities post March 31, 2013 in addition to the metros, as part of the phase II of the digitisation in the country, the television fraternity is keeping its fingers crossed. However, there is an air of optimism related to the possible outcome of TRP ratings following the increase in reach to smaller cities.
Shashank Vyas, actor: It's good to knowlarge spectrum of cities and towns will contribute to the TRPs. Hope we get a bigger perspective about the shows and the target audienceswith the new system. Business wise TRPs do make a difference. To reach to more audiences to gauge TRPs is a positive move.
Nikhil Sinha, producer: There are some positive trends expected in TVRs. This move does not affect creative people directly, but it will affect the dynamics business wise. Now the sample size is going to increase, and even though there were speculations about huge difference it will only become clear over a period of time.
Siddharth Kumar Tewary, producer: Digitisation has just come in and will take a year to settle down. Creatively it will definitely have an impact. However, audience fragmentation in our country will increase the demand for high quality content.
Yash Patnaik, producer: We may see new stories and characters from newer cities/villages. Acceptance of content will be more realistic. This could make producers explore more and will certainly affect the ratings. There will be more competition and more focus on content.
Swapna Waghmare Joshi, producer: It depends on how TRPs are going to differ, and how the change in reach of TV content will lead to exploring new dimensions. I hope content reaches more middle class homes. If the demography in terms of the target group (audience) changes, there will be some impact in the following months.
Ila Bedi Dutta, producer: Digitisation to new cities has increased the range of gauging TRPs, so its perspective has increased many folds. Business wise it will be significant as TRPs do count. At many homes in smaller towns TV is the only source of entertainment.
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