u know maybe only a woman can understand that we the audience who consist manily of women, so maybe a guy , no matter how talented he is just cannot understand that akash does not appeal to us so maybe a woman creative will understand us better
manv i too think same... maybe he couldn't understand the part what really was needed as mostly this show watched by woman audience...& he added so much mirch masala in whole month of may ...so much every day was new twist to the show...so much drama...that there was no lightness left...so maybe that's why producer had decided to take things in there own hands...as seen 1st he was given freedom...he even bought akash which was big decision for the story...but it didn't worked out...so i think they had taken things in there own hands...
interesting part is before him both the creative directors were woman..while show got started & in april time also...