why does it happen every time ??

Why does it happen all the time? The deserving ppl get rejected, and the not so deserving get the trophy.
for example Indian Idol 2- Amey Date, Karunya lost inspite of being the best of the lot.
Why is this?
DID result was kinda expected, the way they hyped everything, I knew in which direction the show was going .

why such tough luck????

its all about money at the end of the day... Salman has the "package" according to them. They just need to get teenage girls excited because this demographic will BUY BUY BUY and thats when the cash registers begin to RING RING RING.