Simply A S H I S H - 7 (Invitees Only) - Page 16

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Mano.M thumbnail
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Posted: 7 years ago

Originally posted by: Vdvisa

Here is Maddy interview link.

https://m.youtube.com/watch?v=Q0AxgRvWtjc


That was one awesome interview
he is articulate and honest
I know about the story around Iruthishutru
Have seen his IV's during that time
but others were new and that spark in his eyes
Didn't feel bored anywhere throughout the IV😛
Edited by -Mano- - 7 years ago
Vdvisa thumbnail
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Posted: 7 years ago
Right that spark in his eyes...hints how much he loves what he is doing. I like this interviewer too. He doesn't interrupt the flow but sensibly puts his questions.
shruthiravi thumbnail
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Posted: 7 years ago
Yes Visa all Indian languages have names for relation which English doesnt have. it is all uncle and aunty.
Mano.M thumbnail
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Posted: 7 years ago

Originally posted by: Vdvisa

Right that spark in his eyes...hints how much he loves what he is doing. I like this interviewer too. He doesn't interrupt the flow but sensibly puts his questions.


That's right
orelse nowadays hosts talk more than the guests😆😆
Mano.M thumbnail
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Posted: 7 years ago
  • BARC India Partners with Airtel Digital TV for Return Path Data

BARC India has taken a big step towards using Return Path Data (RPD) for TV Viewership measurement. BARC India has tied up Airtel Digital TV, Airtel's DTH arm, for including its subscriber homes into the BARC India RPD Panel. This partnership will provide fillip to
BARC India's plan of scaling up panel homes to multiples of the mandated 50,000.

RPD is used globally for collecting viewership data. However, BARC India's plan to integrate it into TV Viewership currency is a global first. Random selection will be done among the selected RPD homes to include them in the currency panel basis overall Airtel Digital TV universe share in the TV ecosystem.

It may be noted that in October last year, BARC India had signed on multi system operator DEN Networks for measuring TV Viewership using RPD. By tying up with Airtel Digital TV, BARC India has successfully added a significant DTH subscriber base to its proposed RPD panel. BARC India will use a portion of Airtel Digital TV's subscriber base to measure TV viewership via RPD.

The move will not only make BARC India data more robust, but will also help address the issue of panel home tampering.
"Our partnership with Airtel Digital TV will strengthen our RPD rollout plan. Panel home expansion is absolutely critical for us considering the diversity in the country which is visible even in the way TV content is consumed. RPD, will give the industry a cost-effective way of expanding panel home size. The distribution platform owners too will benefit with RPD. It will give them a better understanding into what their subscribers are consuming on TV. This will help the industry at large, said Romil Ramgarhia, CBO, BARC India.

Sunil Taldar, CEO DTH, Bharti Airtel said, "We are pleased to partner BARC India and support their endeavour of compiling robust TV viewership insights. A credible resource like this will benefit the entire ecosystem including content producers, marketers and help in enhancing the experience for customers.

shruthiravi thumbnail
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Posted: 7 years ago
@Mano tampering panel homes is what should stop. When you take sample it is very much possible that data is tampered.
Having worked in the data analytics field for more than 10 yrs it does look suspicious that only certain PHs garner the top TRP shows, most of them utter crap.
Mano.M thumbnail
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Posted: 7 years ago

Originally posted by: shruthiravi

@Mano tampering panel homes is what should stop. When you take sample it is very much possible that data is tampered.

Having worked in the data analytics field for more than 10 yrs it does look suspicious that only certain PHs garner the top TRP shows, most of them utter crap.


I was also wondering why take samples
why not consider all users
Is it difficult!?
after all many have shifted to DTH now😕
shruthiravi thumbnail
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Posted: 7 years ago
@Mano tv viewing is not easy as they will have to calculate screen time. If you pay for a movie it means you have watched it.
If you click on a video online it is number of clicks, doesnt matter unique as if more users are coming back it means video is that interesting.

But TV is tricky as during ads you change channels, unique measuring for the first airing is difficult. That is why it is better to combine TV+ digital which can give more accurate view as which programmes interest people.

Now with DTH also there will be challenges due to channel switching. As I worked in IT industry I know how much the programmer will have to break his head to take into account this channel switching. And as number increases the load of processing on data base increases and it can crash. Once you can measure it with a simple algorithm then load can be increased.
Mano.M thumbnail
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Posted: 7 years ago

Originally posted by: shruthiravi

@Mano tv viewing is not easy as they will have to calculate screen time. If you pay for a movie it means you have watched it.

If you click on a video online it is number of clicks, doesnt matter unique as if more users are coming back it means video is that interesting.

But TV is tricky as during ads you change channels, unique measuring for the first airing is difficult. That is why it is better to combine TV+ digital which can give more accurate view as which programmes interest people.

Now with DTH also there will be challenges due to channel switching. As I worked in IT industry I know how much the programmer will have to break his head to take into account this channel switching. And as number increases the load of processing on data base increases and it can crash. Once you can measure it with a simple algorithm then load can be increased.



OK it's complicated
but these Korean dramas they get instant ratings,
Immediately after the show gets over
Don't know how they are achieving it
India sure must come up with a better system
yes taking into account digital viewing too sounds a better option
but then there also it can be manipulated na
like promoted viewing etc
Edited by -Mano- - 7 years ago
Mano.M thumbnail
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Posted: 7 years ago

SET to open up late night slot with Yeh Pyaar Nahi Toh Kya Hai'

MUMBAI: Hindi GEC Sony Entertainment Television (SET) is opening up a late night slot with the launch of a new show Yeh Pyaar Nahi Toh Kya Hai'. The show will go on-air from 19 March at 11 pm, following which Crime Patrol Dial 100 move to 11.30 pm slot.

Following the launch of the new show, SET's weekday prime-time original programming hours will go up to four and half hours from the current four hours.

Produced by Dilip Jha of Bindu Moving Images, Yeh Pyaar Nahi Toh Kya Hai' narrates the tale of an aspiring lawyer who is on a constant quest for success. How important love is in the entire scheme of things for a modern-day couple, is the central theme. If your loved one is not on your side then material achievement and success are of no value.

The show has roped in model Namit Khanna as the lead male protagonist to play the role of Siddhant Sinha and debutant Palak Jain will play the lead female protagonist, Anushka. The star cast also includes Manish Choudhary, Alka Amin and Anurag Arora amongst others.

Recently, SET also shuttered thriller drama Haasil' which used to air in the 9.30 pm slot. As Haasil' went off-air, the channel has extended the duration of its two shows Vighnaharta Ganesh' and Rishta Likhenge Hum Naya' by 15 minutes each. Instead of the usual 30 minutes, the two shows now comprise of 45 minutes each. Vighnarta Ganesh is airs from 8-8.45 pm whereas Rishta Likhenge Hum Naya airs is from 9.15-10 pm.

On weekend, the channel is also planning to bring back popular comedian Kapil Sharma with a new show Family Time with Kapil Sharma.' The show is said to replace the channel's on-going dancing reality show Super Dancer 2' on weekend at 8 pm slot from 25 March.

SET is also planning to bring back the third season of Dus Ka Dum', hosted by Salman Khan. Produced by Big Synergy, the game reality show was launched in 2008 and successfully aired the second season in the following year. The show has questions based on national surveys, and the contestants have to answer in percentage. The closest answer to the right choice wins the prize money, ranging from Rs 10,000 to Rs 10 crore. The show is said to go on-air post-June-July 2018.

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