Flops Tashan & Sarkar Raj Helped By...

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nram

@nram

Dazzler

Posted: 17 years ago

Satellite TV Revenue Aids Theatrical Flops

Monday 30th June 2008 13.00 IST

Boxofficeindia.Com Trade Network

The biggest boost that films are getting today are the revenues from satellite television rights. The prices of these rights have more than doubled for the big hyped films in the last year or so.

Tashan and Sarkar Raj which are flops as far as Indian and Overseas theatrical business is concerned managed to cover their total purchase costs for YRF Films and Balaji Motion Pictures respectively via the good prices they got from the sale of satellite TV rights.

Tashan and Sarkar Raj were lucky that the satellite rights were sold before release because if they waited after release the prices fetched would be much lower as they both floped at the box office. Last year Jab We Met satellite rights were sold after release and fetched 10 crore but prior to release the figure would have much less. The timing of selling these rights can make a huge difference to the final revenue because after release the price will depend on what happened at the box office while prior to release the price will be determined by how big and hyped the film is.

Below are the total revenues earned by Tashan and Sarkar Raj.

Tashan/Sarkar Raj Total Revenues
	Tashan	Sarkar Raj
India Theatrical Revenue	18,00,00,000	17,00,00,000
Overseas Theatrical Revenue	3,25,00,000	5,75,00,000
Satellite/TV Revenue	15,00,00,000	14,00,00,000
Music Revenue	7,00,00,000	2,00,00,000
DVD/VCD/Other Revenue	4,00,00,000	4,00,00,000
Total	44,25,00,000	42,75,00,000
NOTES	The producers completely marketed the film themselves. The budget was 30 crore and with print and publicity the cost goes to 37 crore and the makers came out with a 7 crore profit due to the high satellite/TV revenue.	The film was sold to Balaji Motion Pictures for 38 crore and with print and publicity the costs goes to 45 crore. The film also has extra 4 crore revenue for Balaji Motion Pictures as they sold overseas and circuits in India to other distributors. Again a profit of 2 crore due to the high satellite/TV revenue.