Big deal for Priyanka

Recently there were a lot of speculations in the media on Priyanka Chopra signing a three film deal with UTV. When we checked with Siddharth Roy Kapoor of UTV a couple of days back, he replied saying, "We don't have any conformation to make right now. I would neither confirm nor deny this. When we have something to announce we will do it at that time."

But it's official now! UTV has signed Priyanka Chopra for a three film non-exclusive deal that will span over 4 years. A key aspect of the partnership will be her active involvement in the creative areas of the films.

This landmark deal is a one-of-its-kind for a leading lady in Bollywood and marks a significant move by UTV to drive the corporatisation of the movie business. The association with UTV cements Priyanka's leadership position in the film industry today. As per the details of the 3-film association, Priyanka will be involved in the creative brainstorming process of the films including the short-listing of scripts and genres.

The non exclusivity of the deal implies that Priyanka can also sign films outside the UTV banner but has to do at least 3 films with UTV in a span of 4 years.