Are the Ambanis bringing Chinese giant Shein back to India?

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Posted: 3 months ago
#1

The central government of India did a crack down and boycott on CHINESE apps and business few years back which also led to a ban on popular Fashion site Shein for data sharing infringement as well as going local for Indian businesses. Guess what??? a close friend of the same government and world record holder of the longest ongoing wedding (or not) the Ambanis are bringing it back!!! smiley8



Below article

Source Economic Times

"When it is facing heat in the US and Europe, a Chinese affordable fashion giant is headed to India, potentially a mammoth market for its cheap clothes. Four years ago, India banned Shein from selling products on its own app as part of a larger crackdown on Chinese apps following escalated border conflicts between the two countries.


Now, Shein has found a safe route to India: Mukesh Ambani's Reliance Retail Ventures, which will launch the Chinese fast-fashion label in the coming few weeks, ET has reported based on information from sources. Ambani's company will sell Shein's products on its app as well as offline stores owned and operated by Reliance Retail.

It seems a safe India entry for Shein because this time the ownership and control of the platform will remain with Reliance Retail's subsidiary; the platform will be hosted on infrastructure in India; and all platform data will remain in India, which Shein will not have access to, or rights over, ET has reported based on information from sources.

Since Shein might face curbs in the US and Europe, its India entry will support its global leadership in the fast fashion market. Shein has emerged as a major threat for Zara and H&M in the market for cheap clothing and accessories. Shein sits over nearly a fifth of the fast-fashion retail market, with a thin lead over Zara owner Inditex and a wide gap with H&M. In India, it will compete with the likes on Myntra."

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Posted: 3 months ago
#2

Jaise pubg bgmi banke aa gaya, waisenhi shein reliance shein banke aa gaya, promising no data theft

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