I don't find the promotion "bad" and I hope that it remains something personal between SRK and his fans (the #AskSRK sessions). The negative that's happening/written/shouted should not be fuelled by any public appearance outside strictly professional ones (like the Hyundai one).
From the 25th on, maybe the pack will be reshuffled... (although, I still think that SRK may keep rather quiet this year).
It's up to the Indian audience (in India) to speak (in a certain way)...I don't think that the 3 movies will have any problem overseas.
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