Financially it was probably a success for his production company, as it was for him personally. It's the distributors who lost money or didn't make as much money as they expected for the fees they paid.
This movie is already a financial success for him - Zee paid 230cr for a 160cr budget film. He's lucky it won't be judged by a theatrical run or it would be his 4th non hit in a row over the last 4 years. Instead his next film that hits theatrical will probably be the next Tiger film.
Yes but atleast he should acknowledge the poor WOM that his films have been getting from the audience! Even looking at it from a box office POV, because I know he has knowledge of box office collections, he should atleast see that something is going drastically wrong when Bajrangi Bhaijaan, Sultan, and Tiger Zinda Hai all cross the 300 crore mark whereas his other films don't even cross 200!
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