approached by a popular fairness cream
brand for an endorsement deal and
apparently, the deal was worth 15 crores.
But it seems that Sushant is not in a mood
of endorsing such creams anymore! Despite
offering him a whopping amount for the
endorsement, Sushant turned it down, as
he doesn't believe in it.
According to a report in Mid-Day, a source
was quoted, "Sushant recently turned down
a highly lucrative offer when a famous
fairness cream brand approached him to be
the brand ambassador but he doesn't
believe in endorsing such products.
Sushant Singh Rajput Rejects A Fairness
Cream Endorsement Deal Worth 15 Crore
The source further added, "As a public
figure, one has to be more responsible in
promoting the products, as there are
several people who look up to them and
admire them. So the right messaging needs
to go out.
Speaking about the same, Sushant told Mid-
Day that he is against the idea of promoting
fairness creams. He said, "As responsible
actors, it is our duty to not indulge in
sending out incorrect messages. We should
not, in any way, endorse or promote the
ideology of preferring one skin tone over
another.
http://www.koimoi.com/bollywood-news/sushant-singh-rajput-rejects-fairness-cream-endorsement-deal-worth-15-crore/.
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