"For me, from when I made a debut to becoming a star, it took 10 years because people took some time to know me, then slowly they became fans...," recalls Shah Rukh Khan.

Superstar Shah Rukh Khan says his sensitivity towards people makes it tough for him to say "no to people, especially to friends who offer him films.
Asked if saying no to a script is awkward for him, especially to a friend filmmaker, Shah Rukh said here: "I take a lot of time to say no' because I am very sensitive towards people. I take time, and sometimes as long as three months. What happens is that at times, when I say no' to a film, people start thinking that I am questioning their creativity, or that the story is not good enough for me to say yes'. Honestly, that is not the case. It's like, in a relationship, you say It's not you, but me', to call off the journey.
On Thursday, Shah Rukh turned a year older. His fans crowded outside his residence Mannat here. Shah Rukh took some shots of the "sea of love, and tweeted: "A ray of sunshine... A sea of love...Thank you all for the happiness you bring every year.
On his 52nd birthday on Thursday, Shah Rukh told the media: "Honestly, I think the longevity of stardom will be less in future, unlike our time, because of the simple logic of faster reach to the audience. I think the concept of superstardom will change. In fact, it has started changing. Earlier, it used to take three months for a film to get released all over India. Now it takes three seconds for a film to reach our mobile phone. For me, from when I made a debut to becoming a star, it took 10 years because people took some time to know me, then slowly they became fans... Now, for a young actor, it just takes a year to gain popularity. So, the longevity of 30 years will go down a bit. Things are going to come and go faster.
Shah Rukh also pointed at the possibility of having a musical superstar.
"Like they have in the West... like Chris Martin... Because music is getting celebrated beyond films, goes independent on digital platforms. There will be a digital superstar. The concept of stardom will change with time, he added.
The actor was overwhelmed with the "sea of love the crowd outside his house on his birthday and umpteen wishes on social media for his special day.
Talking about how digital entertainment was posing a challenge for the cinema world, Shah Rukh said: "I think when it comes to cinematic experience, we can offer a much bigger canvas because that is possible through digital shooting, camera, 3D and other technology.
"What we can do today with cinema is unfathomable. In the near future, we can experience interactive cinema, where we all can watch a story on big screen with a different experience. Therefore, I think cinema won't die, but a new way of experiencing cinema will come.
http://www.bollywoodlife.com/news-gossip/shah-rukh-khan-on-longevity-of-stardom-for-a-young-actor-it-just-takes-a-year-to-gain-popularity/
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