Jab Harry Met Sejal did well on day one with collections in the range of 16-17 crore nett. This is not a big number for a Shahrukh Khan starrer but when the content goes towards niche its about getting some sort of opening and for a film like Jab Harry Met Sejal which hardly appeals to around ten cities across India this is a big number. The film could have easily ended up below 15 crore nett as the audience is limited for these type of urban rom-coms. But the real battle starts now as the first day number is far bigger than the appeal of your content so can the film actually go upwards over the weekend and if so by how much.
The metros will help on Saturday but when a film like this is picking up 1.50 crore nett in Gujarat / Saurashtra and 85 lakhs nett in Rajasthan its really hard to see these places go up by any decent margins. The previous highest opening for this rom-com genre was Shandaaar at 11.71 crore nett and this is far above that. The film is the lowest opening day for a Shahrukh Khan starrer outside the even more niche Dear Zindagi. The difference is that films like Happy New Year, Dilwale and Raees irrespective of how successful they were finally had far more wider appeal than Jab Harry Met Sejal.
There performance is better in Overseas where this type of content has more takers. Gulf has already crossed $1.50 million even though Gulf had a late start on Thursday at most locations. If the rest of the circuits show the same trend it will probably emerge the biggest Hindi grosser in Overseas of the year till date.
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