Originally posted by: Star_girl
^^ "respected Dhanush"...?? I mean I don't know about the Bachchan family but Dhanush has quite literally been one of the most degraded stars to cross over. This forum itself has displayed vicious colorism against him constantly by calling him all kinds of names for literally no other reason than his darker skintone+non-bollywood looks despite him being more talented than most Bollywood stars combined. Like KhatamKahani said, Bollywood/North's vicious colorism shows repeatedly against South Indian stars. They'd copy every aspect of their craft but will never give him the due respect. Also, since they copy plenty of things from Southern films, I am quite sure they do have awareness about the industry. It's just their sheer arrogance which enables them to treat Souther stars less than them in a clear display of colorism/language superiority.
KhatamKahani's fear is legit, Central government pushing Hindi on everyone continues to weaken regional industries and languages and is forced-homogenization. South has really been the only part resisting it and I hope they continue to do it. Maharashtra has been pushing Marathi more too because regional languages are extremely important. I know people generally hate that Southern masala movies play on channels every day these days but it familiarizes people with their industry. Bollywood's arrogance must not be celebrated. They'd rather destabilize every industry in their greed than do any good. Also, KK, they do this dubbed thing with Bengali/other regional films too. Hindi is apparently the standard. And even if Hindi is the standard, Bollywood is not even the only Hindi industry. I understand soft power is important and this is why South needs to be careful about the potentials of their soft power.
@bold, you mean the recent directive of Hindi translation of script, Hindi dub or subtitle? Yeah it is in no way meant to promote other language entertainment, but rather enforce and reinforce Hindi as standard.
Regarding soft power, my crack theory is that someone picked up on the weakening of Hindi soft power in terms of movies and serials. The generation who picked up Hindi through movies and tv, go towards Asian dramas and strengthening local content. Hence some panic and sudden directives.😆😆 But seriously, yes South as well as other industries need to be aware of the potential of soft power and use and push it wisely.
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