Many BW families especially with sons launched them in the 70s, 80s and 90s. Raj Kapoor launched all three of his sons, Dharam Paaji launched Sunny and Bobby. I don't know whose son Kumar Gaurav is, but I think he was launched by his dad too ? I don't know who launched Sanju baba. Aamir was launched by family and so was Hrithik. Not sure about Salman, but someone who liked Salim saab did so perhaps ?
Point is, all these families spent their own money to launch their kids. It is like that now in the Telugu industry. But in BW we do not have film families launching their kids, friends seem to do that. Question is, are they paid to do that ? Was KJO paid by Bhatt saab to launch his daughter because he knew KJO would do a better job in launching a mainstream actress ? Is Boney paying KJO to launch Jhanvi because he knows KJO would do a better job than him ?Did Ranveer's father pay Adi as alleged to launch him (not discussing outsider/insider thing here). Did Anil pay ROM to launch Harsh ? Point is, are parents paying film companies or producers to launch their kids ? If so, insider or outsider only the rich can afford this unless they are a friend of the family. I have a feeling some of it is true.As for how outsiders would do it, I say only the ruthless and exploitative way works. Kangy is a perfect example of that.