Posted:
@Meeti-Mirchi The negative WOM definitely is a reason for the film's box office disaster. The film managed a rare trend of Saturday collection being lower than Friday, Sunday collection being lower than Saturday. Then, the film crashed out on Monday. Clear indicator of negative WOM. Rather than being a love story, the film needed to be more about the war. I haven't seen the film yet, but from the trailer it appeared to be a love story more than anything else.
@fivestars, yes, as BOI said the film joins the league of films like Bombay Velvet, Broken Horses, RGV Ki Aag in All-Time Disasters list...
@Baaghi thank you 😃 Indeed, the lifetime looks to be around the 20 crore mark according to BOI, which is simply a disastrous collection!
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