Alia Bhatt to be the new face of Lux soaps?.

A heroine is not considered to have arrived'
in Bollywood till the time she gets the iconic
Filmfare award or gets chosen as the face
of Lux soaps', which has, over the years,
been touted as the filmi sitaaron ka
soundrya saabun' (the beauty soap of film
stars). Over the years, the beauty soap has
seen many a names who have endorsed the
brand. While it was Leela Chitnis who
featured in the brand's first ever
advertisement (in 1909) as the brand
ambassador, there have been many others
like Madhuri Dixit, Juhi Chawla, Aishwarya
Rai Bachchan, Priyanka Chopra, Katrina Kaif,
Asin and Deepika Padukone who have been
the faces of the brand.
As per Bollywood Hungama's reliable
sources, it is none other than the
effervescent Alia Bhatt who has been
chosen as the latest brand ambassador of
Lux soaps'. Buzz is that, Alia Bhatt, whose
films are a big draw at the Box-Office, has
been paid the moon as her endorsement
fees.
However, the official announcement about
Alia Bhatt being chosen as the latest brand
ambassador of Lux soaps' is awaited.

http://www.bollywoodhungama.com/news/bollywood/alia-bhatt-new-face-lux-soaps/.