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Rakesh Roshan stays unaffected by SRK's marketing skills for Raees!
November 4, 2016 |
When the trailer of Kaabil was released, it created a lot of excitement for Hrithik Roshan fans. Currently, the father-son duo Rakesh Roshan and Hrithik are gearing up for the release of the film & have chalked out their marketing plans which will be kickstarting soon.
Moreover, 2017 is going to start with a big clash between Kaabil and Shah Rukh Khan's Raees. Rakesh stated that he is not affected by SRK's marketing skills, which is touted to be one of the best in the industry. He said to a popular daily, "Earlier too there would be multiple releases. During our days, if one film was houseful, the crowd would rush to another theatre, where tickets were available."
Talking about their promotional tactics for Kaabil, Roshan Sr stated, "We will continue with whatever we have been doing earlier. Hum na zyada promotions karne waale hain, na kam (We won't promote too much or too little). Promotional activities alone don't make much of a difference. We had already decided and arranged everything in accordance with our release. We have enough theatres to exhibit our movie. We only need to work sincerely and in a justified manner."
He gave the example of Aamir Khan's upcoming film, Dangal, he said, "After watching the trailer, the storyline needs to unfold, so that audiences come in with their minds prepared. Look at Dangal's trailer, it clearly states what the content is and what the storyline wants to reveal. Audiences should know everything from the trailer itself."
Kaabil and Raees will lock horns at the BO on January 26, 2017.
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